See It In Action

worldyacht.com

What We Did

User Experience Design,
Custom E-Commerce,
Custom Back-End Development,
Responsive Checkout UI,
Usability Testing,
Conversion Rate Optimization,
Search Engine Optimization,
Strategy Consulting,
Content Management System,
Training

World Yacht

Operating since 1981, World Yacht at Pier 81 is New York City's premiere destination on the Hudson River. World Yacht is the ideal venue for romantic dinners, group outings, and corporate and social events, which is why they host more than 125,000 guests near Manhattan each year.

Challenge

VA was tasked with revitalizing World Yacht’s existing online presence by improving the site’s aesthetic, streamlining the e-commerce checkout process with a custom responsively designed checkout system, and improving efficiency and usability with the latest in website technology. The ultimate challenge was to dramatically increase ticket sales via the website.

Solution

VA redesigned World Yacht's existing online presence in order to provide a more user-friendly and content-driven experience. VA delivered a user-centered navigation structure and a highly flexible CMS to allow for greater control over site management. A responsively designed, intuitive ticket sales interface was designed in order to guide customers through the ticketing process, as if they were having a conversation with a representative in person. Additionally, VA provides ongoing strategy consulting and conversion rate optimization so that the World Yacht online experience reflects the level of professionalism that their customers have come to expect.

Featured Clients

Virtual Atlantic, Inc.
590 Herndon Parkway
Suite 400
Herndon, VA 20170

Main: 301.983.1000
Fax: 800.998.4032

Sales: sales@vainc.com
Support: support@vainc.com
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